Thursday, April 10, 2008

MORE THAN SUBLIMINAL.


"During World War II, the tachistoscope, an instrument which projects pictures for an extremely brief period, was used to train soldiers to recognize enemy airplanes. Today the tachistoscope is used to increase reading speed or to test sight.

In 1957, market researcher James Vicary claimed that quickly flashing messages on a movie screen, in Fort Lee, New Jersey, had influenced people to purchase more food and drinks. Vicary coined the term subliminal advertising and formed the Subliminal Projection Company based on a six-week test. Vicary claimed that during the presentation of the movie Picnic he used a tachistoscope to project the words "Drink Coca-Cola" and "Hungry? Eat popcorn" for 1/3000 of a second at five-second intervals. Vicary asserted that during the test, sales of popcorn and Coke in that New Jersey theater increased 57.8 percent and 18.1 percent respectively."
Today's feature is more than subliminal. I call it blatant. Examine the MMDA posters all over Metro Manila and notice that Bayani Fernando's photo is larger than all the texts combined. Examining the texts, one will unfailingly notice "BF", which means "Bayani Fernando", again occupying more space.

Those posters reek of electioneering. I hope the guy losses all his money, friends and more importantly-- the elections!

If I remember it correctly, commercial banners and billboards were removed along the highways for reasons that include it being a dangerous "distraction". I wonder who gave MMDA the franchise to install BF's posters and more importantly, what reasons will be used to justify spending government money for those 10 feet tarpaulins that are all over the main thoroughfares.

7 comments:

Sidney said...

Politicians are politicians...you can't expect from them to be Saints.

Bayani Fernando is not a bad guy. In fact I like how he wants to put some order in the chaos. No doubt he is a bit of a despot... but maybe you need this kind of guys in the Philippines ;-)

Anyway I don't think he would be able to win any national elections. Who know him in Sorsogon, Basilan or Cebu?

philippine updates said...

He started with a lot of good deeds for the people. I even hated Binay for going against him. This time however, I think success and power has gotten into him. He is as blatant as he is productive. i hate to see where this thing is going. The trend makes me think that it will not be good. Good day, fernando. time for you to go!

spliceanddice said...

Fernando's posters, they say, is meant to remind the public of the rules and regulations. Well, if that is truly the case, I think the posters will be justified if they are hammered on the Palace walls instead. Or better yet, on the walls of the first couple's bedroom.

Major Tom said...

What's with him nowadays? he's becoming such a character. I wonder if he knows it himself. He is actually making a fool out of his himself.

fionski said...

He apparently has other plans.

jc smith said...

spliceanddice,

Hehehe.. well said!

jc smith said...

Fionski, It's good to be ambitious. What I hate is the double talk/standard and use of scarce public resource to promote it.

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