Monday, September 21, 2009

1988 Olympics

One of the first Korean brands to seriously infiltrate the western economy is Samsung. I remember the 1988 Seoul Olympics where Korean made television screens covered the events. Everywhere else, Samsung advertisements showcased Korean technology. I remember taekwondo competitions and demos being parts of the brands advertisements. I must admit that the televisions were good. It was priced lower than Japanese and US brands but the quality was close, very close.

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